[BOOK REVIEW] Atomic Habits by James Clear

Atomic Habits - James Clear

Welcome to latest in our book review series! I’ve you’ve read the Business Fixer blog for any length of time, you’ll know that we want to recommend practical books that will help you specifically in a business turnaround. Check out the  Resources page for more great books. Today, we’ll be reviewing an instant classic on human behaviour and habit formation. Let’s dive straight into today’s book review…

  • Book: Atomic Habits
  • Author: James Clear
  • Subject: How To Form Habits That Stick
  • *Score: ⭐️⭐️⭐️⭐️

*Score ratings out of 5

Atomic Habits - James Clear

Who Is This Book For

Not necessarily just a business book. This book is actually for anyone who wants to improve their lives through the formation of good habits. However, the book is for those who have tried to form habits but have struggled to make them stick. The book can be applied to any part of your business or personal life and has an intensely practical system to help you along the way.

What are the main headlines of this book

One of the main penny drops for me when reading this book is that habits fall down because of the system (or lack of system) that sits behind the habit you are trying to form. In the book, Clear says that if you want to form good habits, then create good systems to help you build the habitual behaviour.

Another Eureka moment was when Clear talks about your misplaced identity as one of the main reasons why habits might not stick. If you want to change a behaviour then you must identify with who you want to be. For example, a healthy person chooses to drinks water over fizzy drinks; a writer writes every day; a musician practices scales. If you were wanting to lose weight,m then you must change your identity and think of yourself as a healthy person. 

You must constantly ask, “What would a healthy person do/choose?”

Habits follow a particular process:

  1. Cue
  2. Craving
  3. Response
  4. Reward.

Clear goes into each of these in a lot of detail explaining how we can use them to our advantage and sometimes disadvantage.

In order to form new habits, we should:

  1. Make it Obvious
  2. Make it Attractive
  3. Make it Easy
  4. Make it Satisfying.

Again, the author gives intensely practical advice on each – everything from writing your first novel to exercising more regularly.



I have personally used the principles in this book to start running again, clean up my eating habits, write more frequently, get better sleep and much more. This book works! It really works! If you’re in a business turnaround situation, I would strongly recommend buying this book for your senior management team and decide on what habits the team should adopt in order to run a successful business. I can’t recommend this book enough.

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